BACKGROUND
Avis wanted to create excitement around July 4th road trip plans for their customers on Amazon and to drive car rental. The Avis customer demographic tends to skew older, male, and higher income. In our research, we found that the Avis customer on Amazon are likely to plan their own travel and they seek active vacations. We wanted to create a convenient Amazon travel planning and recommendation tool for Avis customers. This campaign had a summer and winter launch.
MY CONTRIBUTIONS
I created UX wireframes, designed two visual styles and prototyped a landing page with animated elements. I collaborated with a creative director on the look and feel and a design technologist to code an interactive shoppable page. Based on who is going and what activity is chosen the roadtrip planner suggests Amazon products and an Avis car to rent.
CONCLUSION
The Avis x Amazon landing page drove brand and partnership awareness with 51K page clicks/engagements, 92K ad-attributed Avis.com site visits, and 11K+ ad-attributed Avis reservations. Creative decisions for an editorial, custom photography style matched Avis' audience's premium preferences: they look for aspirational cars, and they tend to be older, male, and have higher incomes. The road planner aspect of the page spoke to their target demographic that skewed more toward active vacations by offering products based on type of activity.
PROTOTYPE
This was a prototype of the customer experience with motion indicating the possible options of cars. We ultimately were not able to add in this motion due to time constraints and a higher lift for the design technologist than originally scoped.