BACKGROUND
The 2024 Prime day release Echo Spot, is the latest addition to Amazon’s lineup of Alexa-enabled devices. Echo Spot is a sleek new customizable smart alarm clock, featuring a variety of custom-designed clock faces, music visualizer, and lots of personality moments. It’s built for the nightstand, with a display that makes it easy to set and view alarms, see the time, weather, or song titles at a glance, and a directional speaker that delivers vibrant sound. (from aboutamazon.com)
MY CONTRIBUTIONS
Along side two other UX motion designers, and a principle UX motion designer, I worked on defining a new motion design system for this device. I was responsible for developing animations for key features such as the music visualizer, screen transitions, timers, smart home, settings, reminders, clocks as well as fun personality moments. I created motion that improved the user experience of a device with a small screen while also incorporating surprise and delight into functionality that existing Alexa customers are familiar with.
CONCLUSION
While the device has been out less than a few months, it's already generating a lot of buzz among Alexa customers. Within the first four days, it received a four star rating on amazon.com. A few users even called out the animations in positive reviews on the Amazon detail page. See more about it here.